About

During the Australian bushfires, Anastasia was deeply moved by the environmental devastation and committed to living a more sustainable life by adopting a plant-based diet. However, she found the transition challenging due to the lack of support services.

Around the same time, Jackie worked to redefine health in the weight loss industry, emphasizing kindness towards body, self and planet.

They recognized the urgency of simplifying access to plant-rich eating for personal and planetary health. Additionally, they realised most cooking inspiration starts and stays on social media.

If fashion is so easy to shop on Instagram, why isn’t there a service for shopping recipes through social media?

Together with their team, they formed a company dedicated to inner and outer sustainability, through plant-based recipes starting in Stockholm.